Patrick Wolf is the creative director at the University of Tennessee, Knoxville in the Office of Communications and Marketing. He leads the development of the university's visual identity and brand standards, manages a team of designers, art directors, photographers, and editors, and sets the direction for the office and staff to achieve the university's marketing and communication goals. Prior to UT, he held the position of director, digital brand creative at Discovery Inc, where he led a team focused on marketing integrations across a portfolio of digital properties, including HGTV, Food Network, and Discovery Channel. He has also worked as an art director for WebMD in Atlanta and successfully operated his own agency, serving select clients including Scripps Networks Interactive (now Discovery).
In addition to the IDB, he has served several local organizations including the Historic Zoning Committee and Treeboard in Sweetwater, TN, as well as the American Advertising Federation in Knoxville as Partnership and Outreach Chair.
Patrick holds a BFA in Graphic Design from the University of Tennessee. He currently resides in Knoxville with his wife, Christy, and their two sons, Jack and Asa.